It is fascinating as an exploration of American commerce in the 20th Century and things that we take for granted when we go shopping.

It’s a smart, mostly light movie that will teach viewers a lot about processes they might not otherwise think about.

One interviewee suggests that Herbert has had a greater impact than Steve Jobs or Ray Kroc; he just isn’t as widely known. “The King of Color,” directed by Patrick Creadon (“Wordplay”), aims to offer a corrective.

I'm not sure Herbert is particularly interesting enough to warrant a full documentary about himself... Nor do I think the film really goes above and beyond the call of duty in telling his story beyond hitting all of the beats that one might expect.