It's very well-directed and a total f---ing blast!

When violence appears in Raimi's Drag Me to Hell, it's not meant to be real, often it's hilarious, and what Raimi tries to show is what is going on in the mind of his principal character.

At what point does gleeful cynicism become so gleeful that it ceases to function as cynicism at all, and mutates into a blatant formalist trope of little emotional or intellectual resonance, but plenty of aesthetic...what's the word? Bliss?

This film really hits the sweet spot for me. The characters are fleshed out, The special effects are viscerally over the top, and there is a subtle ribbon of humor strung throughout.