It's a technique that gives new meaning to the term ''feeling had.''

The only diversion is keeping track of the shameless advertising plugs that dot the film, like toadstools after a rain.

The way to a kid's heart is through his daddy's biceps, though this big daddy looks more like terminal Dada.

The arm-wrestling championship eats up about a third of the movie, which is a lot of grunting, snarling and perspiring. All things being relative, this beats what passes for drama in the rest of the movie.