Janky Promoters

It's a tailor-made role for Cube -- not surprising, considering he wrote the script -- and he plays it with his familiar mix of brash-talking bluster and brow-knitting frustration.

Humorless feature film that aspires toward a comedic pitch that should've never been placed in the hands of Ice Cube. Mike Epps, sure. But Cube is best bewildered, not fitted for clown shoes.

Everything builds to a fairly careless climax.

Ice Cube and Mike Epps' much-delayed fourth screen teaming has to be a landmark of some sorts in how a company's complete lack of concern for its own product could not be more brazenly apparent.