It plays out on various levels of meta, like a movie that wants you to think it's secretly deep and resonant beneath all the pulpy trappings; but there isn't actually all that much really there.

...engaging horror that has a real nous about it...

This is a horror movie about actors in which neither frights nor acting amount to much.

Reborn simply fails to land any of its punches and limps to a conclusion without ever flexing its muscles beyond a generic selection of scare sequences.