A wide but not particularly deep exploration.

It gives us a close-up, between-the-lines portrait of how The New Yorker gets put together each week... And it folds all of this into the enticing story of the magazine’s vibe and aesthetic.

The New Yorker at 100 is a commercial for The New Yorker and it isn’t masquerading as anything else. But at that point, it should at least be a commercial for the magazine that befits the voice, aesthetic and ethos of the magazine in a meaningful way.

It is well organized, slick and even a little profound. It’s also well timed, coming during the increasingly anti-press administration of Orange Julius Caesar.