Well, when it's funny, it is funny, but it is only intermittently funny... What I'm saying, I think, is that the joke has worn thin.

Baron Cohen is, without doubt, the ballsiest comic of his generation-and one of the brightest. But it's hard to imagine him taking the guerrilla shock tactics of Borat and Brüno any further.

I don't know if there are any comedians working today as fully dedicated to a joke as Sacha Baron Cohen.

Funny how Brüno, the latest cinematic incarnation inspired by a character from Sacha Baron Cohen’s Da Ali G Show, proves to be daring, topical, and so revealing about American society, while also being so crude, outrageous, and shocking.