An off-brand superhero movie, the cinematic equivalent of one of those generic breakfast cereals with a badly drawn squirrel for a mascot.

The film's effects people perform many miracles, from draining the River Thames to ensuring that the Thing produces a convincing smile. But one thing they can't do is to make the unfailingly wholesome Mr Fantastic and friends worth worrying about.

Rise of the Silver Surfer is both relentlessly dull and curiously bombastic.

Galactus cloud aside, this did feel like an organic extension of the original movie, with Johnny Storm, Thing, and Silver Surfer all being the standouts.