How bad could it be? Well, as the popular "Mad Men" meme goes, it's "Not great, Bob!"

There's no way audiences would pay to see The Week Of at a theater. Even streaming it might feel like a rip-off.

Even with helpful title cards telling us it's "MONDAY," "TUESDAY," etc., etc., this is a week that feels 10 days long.

Like an aging fighter that steps into the ring on short notice, Robert Smigel's The Week Of is overweight, unfocused and hungry for a paycheck.