The Norman Rockwell of movie advertising steps in front of the camera for a long-overdue celebration sure to delight fans and heighten awareness of his legacy.

Though it will play well with genre diehards on video, the sometimes awkwardly shot doc is too fawning and narrow in scope to attract much of a crowd in theaters.

At length, the cheerleading (capped with fawning fanboys at San Diego Comic-Con) becomes a mildly taxing torrent. And Mr. Struzan, while an agreeable presence, is not an especially engrossing speaker.

A movie that celebrates the work, but at the expense of contemporary John Alvin, who isn't just a glaring omission from the story, but in a couple of instances is actively obliterated from it.