How to Be a Latin Lover is rude, randy (particularly among the older women), and heartwarmingly cute. As one of the gigolos says, "Once you lower your expectations, the sky's the limit.

OK, so it will never be mistaken for vintage Pedro Almodovar or Bigas Luna, but the feel-good satire How to Be a Latin Lover nevertheless gives you less cause to be a hater than you might have expected.

Derbez brings warmth and intermittent goofy humor to this too-broad and uneven comedy. The best moments are between him and co-stars Salma Hayek and young Raphael Alejandro, who both have an easy chemistry with Derbez.

How to Be A Latin Lover feels like an attempt to tick every box on a demographic chart, and in the process of attempting to please everyone, it short changes so much.