With advertisers harvesting our online data, analyzing our brain chemistry, and moving their tactics to insidious levels of sci-fi creepiness, is knowing that we are being manipulated really the best we can do?

It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?

He gets celebrity interviewees to blah on the subject -- Ralph Nader, Noam Chomsky, Quentin Tarantino -- and still fails to dispel the mood of utter pointlessness.

Rather than dryly presenting facts, Spurlock's statistics and figures are shown with witty ideas, obvious mockery, and sharp sarcasm.